FOR IMMEDIATE RELEASE |
DESIGN = CANADIAN SURVIVAL
What will differentiate Canada and keep us competitive in a world of offshore manufacturing? Innovation is the key to success and long-term survival. So why is it not integrated into more business models?
On March 4th, the Design Exchange is holding a one-day business forum that will launch the research findings of the Product Design and Development initiative undertaken by Industry Canada in partnership with Design Exchange. Building upon groundbreaking research developed by the Design Council in the United Kingdom, Canada now has statistical data supporting the value of integrating innovation into a company’s business plan. For the first time, Canadian companies will be able to compare their performance to local and international competitors.
This Forum is a professional development opportunity for both the manufacturing and design industry where participants will learn about what other Canadian companies are doing in this arena through case studies. Topics such as intellectual property, utilizing tax incentives and calculating design investment will also be covered followed by break out sessions that will encourage further discussion and networking opportunities.
DX Business Forum:
Integrating the Design Process
March 4th 2008
Design Exchange
The Design Exchange web site provides a full overview and schedule of speakers: www.dx.org.
FRIDAY FEBRUARY 29TH IS THE FINAL DAY FOR REGISTRATION!!
$75/60 DX Members
Full day program includes breakfast and lunch.
ABOUT THE DESIGN EXCHANGE
The Design Exchange (DX) is Canada’s design museum, with a
mission to engage and educate Canadians about the value of design.
It recognizes Canadian design and innovation as key elements in the
cultural and economic fabric of our lives. It achieves its mandate
through delivering design programs that include exhibitions, competitions,
lectures and publications. The DX is a registered charity.
The Design Exchange is located in the original historic Toronto Stock
Exchange building at 234 Bay St., Toronto. Information is available
by calling 416-216-2160 or visiting the DX web site at www.dx.org.
Media Contact: Claudine Crangle, Director of Marketing, Sponsorship & PR:
claudine@dx.org, 416-216-2134
Design Exchange thanks partners and supporters KPMG & Fasken
Martineau DuMoulin LLP.